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The four main approaches

Types of research

❶Quantitative research is generally closely affiliated with ideas from 'the scientific method' , which can include:.

Quantitative research

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Qualitative Research
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Quantitative Research

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Quantitative Approaches. In this module, the four approaches to quantitative research are described and examples are provided. Learning Objectives: List and explain the four approaches to quantitative research. Provide an example of each method. Describe how to identify the appropriate approach for a particular research problem.

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Quantitative methods presume to have an objective approach to studying research problems, where data is controlled and measured, to address the accumulation of facts, and .

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Quantitative research most often uses deductive logic, in which researchers start with hypotheses and then collect data which can be used to determine whether empirical evidence to support that hypothesis exists. Quantitative analysis requires numeric information in the form of variables. A. The approach to data collection and analysis is methodical but allows for greater flexibility than in quantitative research. Data is collected in textual form on the basis of observation and interaction with the participants e.g. through participant observation, in-depth interviews and focus groups.

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While defining quantitative and qualitative research based on their uses and purposes may be considered a practical approach for researcher, the difference actually lies on . Therefore, as quantitative research is essentially about collecting numerical data to explain a particular phenomenon, particular questions seem imme- diately suited to being answered using quantitative methods.